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The conventional production of advertising films causes very high greenhouse gas emissions and resource consumption.
It thus contributes more to climate change than many in this industry realize.
A relevant part of these CO2 emissions can be avoided by switching to an environmentally friendly and resource-saving production method.
CO2e Hotspots.
From the pie charts, it can be seen that travel and transportation are the biggest carbon hotspots, followed by energy input and use in production offices, film locations/studios and post-production. Only then does material utilization and consumption follow, and finally disposal.
Source: AdGreen UK. Annual Report 2022
MEAN ACROSS
ALL PROJECTS
MEAN FOR PROJECTS
1tCO2e AND UNDER
MEAN FOR PROJECTS
100tCO2e AND OVER
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Therefore, we are committed to sustainable productions and green thinking in all areas of commercial production.
For the future and resilience of the advertising industry, sustainability is an essential part in its ecological, economic and social components.
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